Superior Displays

January 23, 2008

Exhibit Design Must Draw First Glance

Filed under: Uncategorized — Tags: — S.D. Staff @ 12:32 am

You could be selling the worst product in the world and it is not the product that would get the potential customers to look your way, it is the exhibit design. How your trade show exhibit looks is how your customers will come to associate the product that you are promoting. A drab design will not cause curiosity; it can have an opposite affect on your product. The design of your exhibit will stay in the customer’s mind whether they visited your exhibit or not. To be successful in a trade show you must have an exhibit that is aesthetically pleasing and drives your message right home to customer.

For an exhibit to be exciting and draw the eyes of your potential clients, the latest architectural designs must be used to create an illusion that you are on the cutting edge of technology. Stainless steel and glass often give that illusion of a futuristic world that is there for the taking. Plastics in vibrant color also give the customer a feel that they are in exhibit that has taken the possibilities of technology to the man’s greatest limits. The exhibit sign must look like it does not belong in the presence of the other exhibits because it is a one of a kind presentation that overshadows all the rest.

A good trade show exhibit design usually uses modular pieces. These pieces can be designed and redesigned to meet the demands of a fickle audience or to blend with the theme of the trade show. The modular pieces can use graphics to grab the attention of the passerby and at the same time give information and statistics to why your product or service is the best they can find. You can change the modular design to meet space requirements or to best fit your audience’s needs. The modular can also be fitted to include desks and book racks so that your products can be properly displayed.

The exhibit design is a reflection of the manufacturer, but with the options of how you can manipulate that design is up to your imagination and your need. You can add to your exhibit design by including banners or video. Sometimes a visual video played in the background will draw a crowd. The videos can also keep a customer busy while you are waiting on another. Your imagination is the limit when choosing a display. The design should promote your product and at the same time create a visually appealing area in which your product or service can be displayed.

December 18, 2007

Why Choose A Trade Show Pop Up Booth?

Filed under: Welcome — Tags: — S.D. Staff @ 1:16 am

Why Choose A Trade Show Pop Up Booth

Are you looking for ways to promote or sell your product or service? Have you considered using a pop up trade show booth? These booths are a wonderful effective way to increase customer attention.

This 10′ Pop Up Display you see below is covered with 6 fabric panels that are velcro receptive. You have the option of placing your Graphic panels anywhere on the Display. This is a flexible system if your message changes from trade show to trade show.

Pop Up Display

Are you looking for ways to promote your product and get more traffic. If you have not considered using a pop up trade show booth, these booths are a wonderful effective way to increase customer attention and get your message seen.

Pop up trade show booths come in many different price ranges, so whatever your budget may be, you can easily find one. Along with being affordable, they are very attractive.

With pop up trade show booths you have the option of the standard sizes of 8, 10 or 20 foot displays. You also have an option of fabric or graphic panels. Some companies even offer LCD screens if you like to help further promote or sell your product or service.

With a trade show booth you might consider having a ‘hands on’ area if possible. If you are promoting something that can be used that way it is a great way to get more visibility. People enjoy things they can try out and get a ‘hands on’ experience with.

LCD screens would be a great way to show what the benefits of your product or service are and you could even just set up a simple slide show. We all know people will watch almost anything. Some people even prefer to watch something over listening to someone talk.

This doesn’t mean you want to sit back and let your video do all the work. You still want to be helpful and informative as much as you can. An LCD is basically only a bonus.

Pop up trade show booths can be used over and over again which will help you if you attend many events. Depending on the size of the events you attend, you might need the smallest or largest trade show booth.

With a pop up trade show display you have more room to display graphics, banners, etc. You want to have all your information easily visible and readable. What better way to do that than to have more room than a regular panel exhibit?

Pop up trade show booths are affordable, easy to assemble, portable and attractive. What else could you ask for? Have confidence that you are making the right choice and enjoy your pop up trade show booth. This decision will enhance your product or service and your potential and existing customers will greatly appreciate it as well.

View Pop Up Displays online and start looking for your perfect pop up trade show booth. Superior Displays has a great selection as well as great pricing.

December 17, 2007

Welcome to Superior Displays Blog

Filed under: Welcome — S.D. Staff @ 3:42 pm

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