How to Supply Your Graphics to Superior Displays
Accepted Formats
Media Supported
Color-Matching Information (IMPORTANT!!!)
File Correction
Pop-Up Display Panel Dimensions
Pull-Up Banner Dimensions
Banner Stand Dimensions
Other Misc. Display Dimensions

How to Supply Your Graphics to Superior Displays:

File Transfer over the Internet using FTP:
You may upload your files with any common FTP Client program such as Fetch, CyberDuck, WSFTP, CuteFTP, SmartFTP, etc. In your FTP Client program, simply choose to make a new connection (in most programs they do this automatically when you first launch them) and you are presented with 3 input boxes; one for the server name, one for a user name, and one for a password.

In order to connect to Superior Displays server please use the following settings:

SERVER NAME: ftp://superiordisplays.com/
USER NAME: graphicsuser
PASSWORD: tradeshow101

Now just browse to the file you want to upload from your computer and click "Upload" in your FTP program. Depending on the program used, the interface or wording used for uploading files will vary slightly. Most allow you to simply drag and drop your files directly into the window to upload them, others may have a different interface requiring you to use an "explorer-style" file browser to locate the file on your hard drive, select it, and then click "Upload". Please see the user documentation that came with your FTP Client Program for specific details.

* Please title the files with your project name, company name, invoice number or order number so we can associate the file with your company.

* Please note: If your file is over 750 MB, call us at 1-800-351-1405 and we will set up your own FTP account for you so that we can be certain your upload does not time out or exceed any quota limitations placed on our general-use FTP space.

Send your Artwork on CD or DVD:
Due to the large file sizes associated with most tradeshow graphics, the most common and practical way to submit your artwork to Superior Displays is on a CD or DVD disk. If you are sending your disk through the regular US Postal Service, please send it to:

Superior Displays
P. O. Box 127
Fall Creek, WI 54742

If you are shipping the package using FedEx, UPS, DHL or any other shipping company, Please send it to:

Superior Displays
112 North State Street
Fall Creek, WI 54742

* Please clearly label the disk with your project name, company name, invoice number or order number so we can associate the package with your company.

Sending Your File via Email:
In some cases with smaller files (under 5MB) such as EPS files for logos or vector-based art for screen printing, you can email the file directly to our sales department. Simply click the following link to open up a new email.

Send Email to: SALES@SUPERIORDISPLAYS.COM

* Please clearly state in the subject line of your email; your project name, company name, invoice number or order number so we can associate the email with your company.

Still Have Questions? Give Us a Call:
If you have any questions or need to make special arrangements, please don't hesitate to call us toll free at: 1-800-351-1405. Our friendly customer server representatives are waiting to help you.

Accepted Formats:

Original Artwork Generation:
We advise that artwork is generated only in the following design programs; Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. Superior Displays cannot accept responsibility for any unwanted results from artwork originally generated in any other software package (Please see the special note below regarding Quark and Corel programs, which it is possible to use if you completely flatten the file and save it as a non-layered TIFF or JPEG). This is especially true of "Office" programs such as Microsoft Word, Powerpoint, etc. Regardless of what options are available for final saving, if the artwork originated from any of these types of programs Superior Displays cannot accept responsibility for the final output. THE HIGHEST QUALITY output is created from Photoshop RGB .TIFF (or flattened .PSD) files. For "raster" graphics, the larger the file, the better your output. Make sure to set up files at 100% of the final size at 150 dpi (300 dpi at 50%). Minimum acceptable levels are 110-120 dpi at 100% for graphics and photographs.

Artwork Supply:
Artwork should be saved in PDF, EPS, TIFF, or JPEG format. All bitmap or "raster" images must be at 150dpi or greater at 100% of the final printed size. Alternatively a native application file format can be supplied using one of the following applications (and previous versions). Please remember to include all fonts and images required if leaving it in the native file format.

Adobe Photoshop 9 (CS2)
Adobe Illustrator 12 (CS2)
Adobe InDesign 4 (CS2)

Files should be supplied uncompressed whenever possible. Stuffit / DropStuff or one of the many "ZIP" file compression utilities may be used to compress files if necessary. Compression done by saving a file as a JPEG or compressed TIFF file will always cause a degradation in image quality. If any type of image compression is used, make sure to preview your artwork at 100% of the finished (print) size so you can see what effect the compression has had on your image quality. Image compression will typically cause "blocky" artifacts and strange color blocks to appear, especially in areas with smooth gradients and subtle tones.

Ideally artwork should be supplied on CD or DVD. Artwork may only be emailed if the file size is less than 3 megabytes, please phone to pre-arrange this. CDs and DVD's will not be returned unless specifically requested at the time of order.

All artwork must be supplied with a color proof. Superior Displays cannot accept responsibility for any printing errors if no proof is supplied. All non bitmap artwork sent digitally must be sent with a clearly labeled JPEG proof.

All files should be saved using the "Adobe RGB (1998)" color space at 8bpc, and at 150dpi or greater at the desired finished size, with a .25" over bleed on all outer edges.

*Special Note about Photoshop Files:
For the most accurate reproduction, please save all Photoshop files as flattened RGB TIFF files at150dpi or greater at the desired finished dimensions. To ensure the output matches what you see on your computer, all Photoshop files must be flattened prior to saving. "Native" Photoshop files, Photoshop EPS files, or PDF files containing vector information or non-rasterized layers or layer effects may not work correctly when the file is opened by us, and may generate unexpected results if the file was not assembled and saved correctly.

*Special Note about Quark or Corel Generated Files:
Please convert all files generated in Quark, CorelDraw or Corel Photo-paint to completely flattened bitmap files such as TIFF or JPEG. Saving documents from these programs as EPS files is possible but may alter the artwork - if you wish to do this please open the EPS files in Adobe Illustrator or Photoshop to check they are as expected. Superior Displays cannot accept responsibility for any unwanted results from artwork in any of the native Quark or Corel formats. For best results, and to ensure accurate reproduction we highly recommend flattening the file and saving it in either a TIFF or JPEG format.

*All Art Files will be printed "as is". We are not responsible for proofing your artwork. We expect that all artwork files will be submitted to the correct specifications for the Product you have ordered. Any reprints due to files not meeting the correct specifications will be at the customers expense.      

Media Supported:

Due to the large size of files, we prefer to receive artwork on CD or DVD. Electronic files of 5MB or less may be sent via email (see above). CD and DVD media will not be returned unless requested.

Color-Matching Information:

Although we use the latest high-quality imaging equipment, we cannot guarantee perfect color matches. Colors will be matched to PMS or a printout as closely as possible. However, because we use 4, 6, and sometimes 8-color printers to create these graphics, 100% color-accurate reproduction is not possible.

If you are trying to match color with an existing trade show display or banner (this includes reprints, even of the same file), please send the original graphic that you are trying to match, or a color-accurate hard proof that exactly matches the colors you are trying to match. Due to slight variations in ink batches, substrates, updated equipment and process changes, and even UV fading of your older graphic, exact color matching is not guaranteed, even on reprints. If color is a critical issue, please send us what you are trying to color-match, and we will try our best to match it.

To help ensure accurate reproduction when colors are critical, please send two (2) color-correct hard copy proofs with critical colors indicated. Indicate RGB, CMYK and Pantone values, if applicable, for critical colors on the hard copy and in the file. When this is provided we will try our best to match required colors. Again, because we use 4, 6 and even 8-color printers to create these graphics 100% color-accurate reproduction of defined colors is not possible.

Variations in color or shading are often a result of viewing on un-calibrated equipment (monitors, printers, etc.). We do NOT guarantee a perfect color match for your file and monitor. Color is device-dependant, and will vary considerably from un-calibrated monitor to un-calibrated monitor. For best results, have your monitor calibrated by a professional, or calibrate your monitor using one of the many calibration hardware/software packages available.

For the most accurate results, use AdobeRGB (1998) at 8bpc as your working color profile. DO NOT use your monitor's color profile or your own printer profile as the "working color profile" of your file (this is a common mistake), or the results will be color shifted causing unexpected results.

Your file will be printed AS-IS. There will be NO refunds or reprints due to color issues, under any circumstances.

If you want further details on potential color issues and how to avoid them, please give us a call at: 1-800-351-1405. We would be glad to answer any questions you might have, and can also provide you with the color profile of the specific printer your job will be output on, so you can do a soft-proof on a calibrated graphics workstation.

File Correction:

If, prior to production, we discover an error in your file, we will contact you, and with your permission make every effort to correct your file. All changes and corrections to customer supplied electronic originals will be billed at an hourly rate of $60.00 (US) per hour.

Pop-Up Display Panel Dimensions:

10' Full Wrap Pop-Up Display (6 Graphics Panels Including End-Caps):
Trim Size: 151" wide by 88" tall @ >150dpi
Full Size (with .25" over-bleed): 151.5" wide by 88.5" tall @ >150dpi

10' Pop-Up Display with Fabric End-Caps (4 Graphics Panels, 2 Fabric End-Caps):
Trim Size: 107" wide by 88" tall @ >150dpi
Full Size (with .25" over-bleed): 107.5" wide by 88.5" tall @ >150dpi

8' Full Wrap Pop-Up Display (5 Graphics Panels Including End-Caps):
Trim Size: 124.25" wide by 88" tall @ >150dpi
Full Size (with .25" over-bleed): 124.75" wide by 88.5" tall @ >150dpi

8' Pop-Up Display with Fabric End-Caps (3 Graphics Panels, 2 Fabric End-Caps):
Trim Size: 80.25" wide by 88" tall @ >150dpi
Full Size (with .25" over-bleed): 80.75" wide by 88.5" tall @ >150dpi

6' Full Wrap Tabletop Pop-Up Display (4 Graphics Panels Including End-Caps):
Trim Size: 97.5" wide by 59.25" tall @ >150dpi
Full Size (with .25" over-bleed): 98" wide by 59.75" tall @ >150dpi

6' Pop-Up Tabletop Display with Fabric End-Caps (2 Graphics Panels, 2 Fabric End-Caps):
Trim Size: 53.5" wide by 59.25" tall @ >150dpi
Full Size (with .25" over-bleed): 54" wide by 59.75" tall @ >150dpi

Individual Center Panels for Floor Standing Pop-Up Displays:
Trim Size: 26.75" wide by 88" tall @ >150dpi
Full Size (with .25" over-bleed): 27.25" wide by 88.5" tall @ >150dpi

Individual End-Cap Panels for Floor Standing Pop-Up Displays:
Trim Size: 22" wide by 88" tall @ >150dpi
Full Size (with .25" over-bleed): 22.5" wide by 88.5" tall @ >150dpi

Individual Center Convex Panels (for Serpentine or "Back" Panels):
Trim Size: 31.375" wide by 88" tall @ >150dpi
Full Size (with .25" over-bleed): 31.875" wide by 88.5" tall @ >150dpi

Individual Center Panels for Tabletop Pop-Up Displays:
Trim Size: 26.75" wide by 59.25" tall @ >150dpi
Full Size (with .25" over-bleed): 27.25" wide by 59.75" tall @ >150dpi

Individual End-Cap Panels for Tabletop Pop-Up Displays:
Trim Size: 22" wide by 59.25" tall @ >150dpi
Full Size (with .25" over-bleed): 22.5" wide by 59.75" tall @ >150dpi

Pull-Up Banner Dimensions:

*Special Note on Retractable Banners: All retractable banners also have 6" of extra space at the bottom that stays rolled into the cartridge. So whatever height of retractable display you choose, please include an extra 6 inches in your artwork file at the bottom. This is especially important with background images as you don't want that to just end right at the opening of the display, but rather let that background color or image continue beyond the "visible" part of the banner so that you don't just see a white edge when you look down into the opening that the graphic rolls into.

*Special Note on the Variable Pole Height with Expand Models: The Expand QuickScreen 1 and 2 models support 3 different pole heights on the 79" tall units: 79", 50.75" or 27" tall. The Expand QuickScreen 3 model supports 3 different pole heights as well on the 79" tall units: 79", 51.75" or 27.5" tall. This allows them to be configured as a tabletop unit one day, and a floor standing unit the next. Designing the graphic to take advantage of the variable height, and look good while still delivering it's message at any of those heights, will make the display far more versatile.

20" Wide Pull-Up Banner Display
Trim Size: 20" wide by 71" tall @ >150dpi
Full Size (with .25" over-bleed): 20.5" wide by 71.5" tall @ >150dpi

33.5" Wide Pull-Up Banner Display *Note: Height Indicated by Model Choice
Trim Size: 33.5" wide by 79"-86" tall @ >150dpi
Full Size (with .25" over-bleed): 34" wide by 79.5"-86.5" tall @ >150dpi

40" Wide Pull-Up Banner Display *Note: Height Indicated by Model Choice
Trim Size: 39.4" wide by 79"-86" tall @ >150dpi
Full Size (with .25" over-bleed): 39.9" wide by 79.5"-86.5" tall @ >150dpi

Banner Stand Dimensions:

23.6" Wide Banner Stand *Note: Height Indicated by Model Choice
Trim Size: 23.6" wide by 86.6"-89.5" tall @ >150dpi
Full Size (with .25" over-bleed): 24.1" wide by 87.1"-90" tall @ >150dpi

31.5" Wide Banner Stand *Note: Height Indicated by Model Choice
Trim Size: 31.5" wide by 86.6"-89.5" tall @ >150dpi
Full Size (with .25" over-bleed): 32" wide by 87.1"-90" tall @ >150dpi

39.4" Wide Banner Stand *Note: Height Indicated by Model Choice
Trim Size: 39.4" wide by 86.6"-89.5" tall @ >150dpi
Full Size (with .25" over-bleed): 39.9" wide by 87.1"-90" tall @ >150dpi

48" Wide Banner Stand *Note: Height is variable, and can be set
anywhere from 35" to 86" depending on the desired look and design.
Trim Size: 48" wide by 35"-86" tall @ >150dpi
Full Size (with .25" over-bleed): 48.5" wide by 35.5"-86.5" tall @ >150dpi

Other Misc. Display Dimensions:

For Graphic Specifications on other displays not currently listed on this page, please contact Superior Displays directly, at: 1-800-351-1405 or 1-715-877-3997.